Head of Analytics

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ctechny.com Published: March 21, 2018
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Description

The Global Head of Analytics will be responsible for increasing revenue growth by accessing and analyzing consumer purchase and behavioral data and developing insights to increase customer engagement, optimize the product portfolio and assess areas for growth. Reporting to the Chief Digital Officer, you will work closely with the product management, marketing, advertising and sales organizations. This position will work closely with peer groups as well as finance and the technical database teams to provide thought-leadership, prioritization and delivery of insights across the firm globally. You must be a thought-leader with a curious analytical character, striving to identify and convey analysis-based insights while embracing the analysis and data itself.

Specific Responsibilities include:

  • Understanding and driving the company’s data management and consumer analytics strategy
  • Leveraging existing tools and technologies (and sourcing others as necessary) that organize company data and measure consumer online and mobile analytics
  • Working with the finance, technology and product teams on the development of reporting and dashboards to be used by management and departmental teams. Leading analysis across the following types of business priorities:

Marketing and Business Analysis

  • ?Understanding key behaviors that drive consumer acquisition, retention, and engagement – using best practices to leverage data from third party tools (e.g. Google Analytics, MixPanel) and the internal data warehouse
  • Campaign effectiveness and creation of working templates and dashboards

Behavioral and Product Analytics

  • Optimizing funnel conversion
  • Customer Insights
  • Structure and support optimization of A/B testing
  • Channel Sales Strategy Analysis
  • Segment-based analytics
  • Opportunity Sizing
  • Model revenue, break-even analyses and ROI
  • Analyzing and understanding Consumer direct targeting and tracking using beacons
  • Advertising Support
  • Profiling audience from internal and third-party tools (e.g. Comscore)

Required Qualifications:

  • Bachelor’s Degree in statistics, mathematics, accounting or related field
  • 5 to 7 years of work experience in business intelligence and analytics
  • Expert level skills in OLAP, BI, Analytics Pivot Table usage – ability to both describe, specify and perform complex data analysis
  • Experience working with statistical methods typical for analytics packages (SPSS, Statistica or similar)
  • Deep Understanding of statistics, customer profiling and segmentations, including SQL and other statistical analysis software
  • Experience in location based geographic analysis tools and techniques for population distribution and behavior reporting
  • Proven results tying analytics to impactful business results - viewed as a critical business partner, integral to strategic and tactical product, marketing and sales decisions
  • Proven track record of implementing Consumer Insight programs showing progression from development of reporting, analytics and data solutions
  • Knowledge of emerging trends and practices in customer intelligence and data warehouse fields

Required Skills/Competencies:

  • Leads by example and exemplifies the company’s Core Values in actions and behaviors
  • Willingness to delve into the details as well as manage and assist with projects/initiatives
  • Gifted ability to render complex information simply, and to expose information not obviously visible or implied in the data
  • Ability to translate complex numerical insights into visual representation

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