Product Marketing Manager

Posted · Add Comment
Career Techniques Inc.
Published
November 1, 2019
Location
New York, New York
Category
Job Type

Description

As a Product Marketing Manager you will play a pivotal role in shaping the positioning, narrative, and marketing strategy for our client's suite of audience and advertising technologies.

Responsibilities:

  • Attain an intimate knowledge of the agency audiences and their most pressing business challenges through research, feedback loops, and direct interactions
  • Develop the strategic pillars of go-to-market strategy including: positioning, target audiences, messaging and content strategy, launch strategy, training plans, and marketing execution
  • Own go-to-market programs across the US and international markets from ideation to execution. Deliver seamless and impactful product launches in partnership with the Product, Communications and Global Delivery teams
  • Become a subject matter expert in a defined area of the firm's product suite and serve as a guide on its functions and value to it's users
  • Translate product roadmaps into clear and impactful communications to our agency stakeholders
  • Narrative Development & Collateral Creation
  • Define product messaging that resonates with internal and external audience segments
  • Translate complex product details into easily digestible, meaningful stories
  • Bring these stories to life across multiple touchpoints and key deliverables – including marketing briefs, presentations, one-sheets, videos, and email communications

Requirements:

Must Have

  • BA/BS degree in Marketing, Advertising, Business, English, or a related field
  • 3+ years of product marketing experience; 5+ years total work experience
  • Experience in digital technology, advertising, advertising technology or enterprise software
  • Experience developing narratives for highly technical products
  • Superb writing skills; the ability to distill complex ideas into simple, crisp words. Writing samples will be required

A Plus

  • Ability to assimilate technical information quickly, then identify and position key product features, benefits, and value propositions in a clear and compelling way
  • Outstanding interpersonal skills, the ability to represent and influence across functions
  • A true team-player, paired with the initiative and willingness to independently drive major projects from inception to completion
  • Ability to work cross-functionally to understand and prioritize broader business objectives
  • Ability to successfully balance multiple competing priorities and manage complex work streams while consistently delivering results
  • Working knowledge of graphics arts software (Adobe Illustrator, Photoshop, WordPress). Demonstrated ability to learn new tools and programs.
Apply
Drop files here browse files ...

Related Jobs

November 12, 2019
November 7, 2019
Executive Director of Software Development   Jersey City, New Jersey
November 6, 2019
Data Scientist   Dallas, Texas
November 4, 2019
Ruby on Rails Software Engineer   New York, New York
October 30, 2019
 
Are you sure you want to delete this file?
/