Email Marketing Manager

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Career Techniques Inc.
Published
April 29, 2021
Location
Los Angeles, California
Category
 
Job Type

Description

Looking for an experienced email marketer to lead the strategy and execution of our email marketing programs to drive awareness, engagement, and customer acquisition. The ideal candidate is both technical and strategic: confident in building complex campaigns in a marketing automation system, as well as developing strategy and seeing campaigns through to execution, analysis, and optimization. The Manager, Email Marketing is a talented and collaborative problem solver who creatively and continuously improves the way we execute campaigns. Analytical acumen, project management skills, and a desire to quickly test and learn are critical to successfully drive the program forward. You will develop a holistic email marketing strategy that optimizes the prospect journey, promotes email best practices, and drives profitable lead generation.

What you’ll do

  • Use marketing automation platform to set up email campaigns to educate, nurture, and convert prospects
  • Plan, design, and execute lifecycle marketing tests to uncover opportunities for driving increased campaign engagement and conversion
  • Craft high-conversion email campaigns from strategy development through to segmentation, execution, reporting, and analysis
  • Develop and implement a plan to grow our prospect database, improve email KPIs, and actively manage email calendar and prospect list health
  • Optimize website email capture. Continually propose, execute and evaluate methods to drive the acquisition of high-quality emails
  • Ensure campaigns are properly tracked, and analyze and report out on performance
  • Methodically test and identify best performing content, creative, and messages for each audience, measure performance, identify levers for improvement and opportunities to optimize ROI
  • Stay current on product features, benefits, and be able to communicate them clearly to the market
  • Support ad-hoc marketing campaigns as email expert to drive revenue generation, product adoption, and brand awareness
  • Collaborate closely with content and merchandise teams in order to promote key content and items at the right times
  • Work with creative team on email asset needs, from jira ticket creation to creative approval
  • Work closely with Email Developer to ensure emails are correctly built and reflect the key messages

Qualifications

  • You have 6 years of experience in marketing, with a minimum of 3 years focused on CRM or Lifecycle, Engagement, Retention or Email Marketing
  • Excellent communication, collaboration, project management, organizational and time management skills are essential
  • Experience coaching, mentoring, and developing team members, including overseeing new employee onboarding, providing career development planning and opportunities for growth
  • Expertise building marketing automation campaigns with major email marketing automation software is required (Marketo, Braze, Pardot, Hubspot, Salesforce Marketing Cloud or similar platform)
  • You are comfortable modifying and updating HTML and CSS email templates to create new or update existing campaigns
  • Solid understanding of email fundamentals: CAN-SPAM, list management, deliverability, segmentation, KPIs
  • Competent in direct marketing best practices including contact strategies, designing A/B testing, customer segmentation, and analytics
  • In-depth understanding of database marketing and ability to use data to build marketing plans and to analyze a channel’s effectiveness
  • Experience in Google Analytics, Excel, SQL, Tableau, Stensul
  • Interest in weight lifting and workout supplements is a plus
  • Max. file size: 300 MB.

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