Digital Project Manager

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Career Techniques Inc.
Published
October 14, 2021
Location
New York, United States of America
Category
 
Job Type

Description

This position allows for remote work 2 days per week.

Responsibilities:

  • Build, manage, optimize consumer engagement, acquisition & monetization programs across content, social (organic & paid), digital, and onsite with the goal of creating a digital connection with our consumer base
  • Liaison with analytics team to better understand, optimize consumer journey across all touch points, with the goal of increasing return visits, consumer registration and upsell/cross sell
  • Work closely with editorial team to identify content to be promoted, make recommendations on new content ideas and partner on writing headlines with a clear call to action.
  • Establish optimal consumer cost per acquisition, execute & mange with internal paid media team SEM, Programmatic and Paid Social campaigns
  • Integrate an A/B testing & audience targeting strategy across digital owned and operated channels, and paid media via Adobe tools
  • Work with internal SEO team on organic search strategy, and ASO for mobile acquisition, ensuring best practices are being followed throughout the organization.
  • Identify and test new partners to broaden content marketing mix to maximize performance, and new revenue streams.
  • Manage forecasts & reporting for visits to digital properties, consumer registration, content performance, paid media, and consumer engagement

Requirements:

  • Bachelor’s Degree in Computer Science, engineering or related technical field
  • 7+ years of digital project management experience
  • 4+ years of working on consumer engagement/acquisition/retention programs
  • Excellent client-facing, relationship building, and internal communication skills
  • Solid organizational skills including attention to detail and multi-tasking skills
  • General knowledge of software development (SDLC)
  • Strong working knowledge of project management tools (Microsoft Project)
  • Strong working knowledge of Microsoft Office suite (PowerPoint, Excel, Word, Outlook)
  • Experience working with 3rd party vendors or contractors to execute a project
  • Max. file size: 300 MB.
  • Please complete the math question to prove you are human.

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