Director Consumer Insights

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Career Techniques Inc.
Published
April 23, 2021
Location
Los Angeles, California
Category
 
Job Type

Description

The Director/VP of Marketing Consumer Insights will be responsible for designing, building, and managing a high-performing team. Resources for high-ROI digital programs will be nearly unlimited if impact and returns can be quantitatively proven, so a data-driven approach to online lead generation and customer acquisition is essential.

Responsibilities:

  • Design, build, and manage a high-performing Digital Growth team
  • Analyze company's digital performance holistically and identify opportunities for improvement
  • Establish digital KPIs and goals
  • Instill a focus on Customer Lifetime Value and Customer Acquisition Cost
  • Develop and optimize digital advertising budgets and channel-level allocation
  • Develop digital value creation roadmaps
  • Source, evaluate and oversee quality agencies and service providers
  • Coach/train company management teams as they develop internal digital marketing capabilities
  • Communicate digital strategies and campaign results to board members and other senior executive stakeholders with a focus on financial return

Requirements:

  • 7+ years of experience in digital marketing agency, digital consultancy or comparable role
  • Significant expertise in marketing analytics
  • Deep familiarity with Google Analytics platform
  • Comfortable navigating Google Ads, Facebook Ad Manager and other digital ad platforms to extract needed data
  • Strong communicator
  • Entrepreneurial and resourceful
  • Team player who can collaborate with colleagues and stakeholders of varying levels of digital knowledge
  • Max. file size: 300 MB.
  • Please complete the math question to prove you are human.

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