Director Consumer Insights

Posted · Add Comment
Career Techniques Inc.
April 23, 2021
Los Angeles, California
Job Type


The Director/VP of Marketing Consumer Insights will be responsible for designing, building, and managing a high-performing team. Resources for high-ROI digital programs will be nearly unlimited if impact and returns can be quantitatively proven, so a data-driven approach to online lead generation and customer acquisition is essential.


  • Design, build, and manage a high-performing Digital Growth team
  • Analyze company's digital performance holistically and identify opportunities for improvement
  • Establish digital KPIs and goals
  • Instill a focus on Customer Lifetime Value and Customer Acquisition Cost
  • Develop and optimize digital advertising budgets and channel-level allocation
  • Develop digital value creation roadmaps
  • Source, evaluate and oversee quality agencies and service providers
  • Coach/train company management teams as they develop internal digital marketing capabilities
  • Communicate digital strategies and campaign results to board members and other senior executive stakeholders with a focus on financial return


  • 7+ years of experience in digital marketing agency, digital consultancy or comparable role
  • Significant expertise in marketing analytics
  • Deep familiarity with Google Analytics platform
  • Comfortable navigating Google Ads, Facebook Ad Manager and other digital ad platforms to extract needed data
  • Strong communicator
  • Entrepreneurial and resourceful
  • Team player who can collaborate with colleagues and stakeholders of varying levels of digital knowledge
  • Max. file size: 300 MB.
  • Please complete the math question to prove you are human.

Related Jobs

Production Network Engineering Manager   Remote-Anywhere in the US, United States of America new
July 29, 2021
Technical Lead - React   remote, United States of America
July 8, 2021
Digital Engagement Manager   Remote, United States of America
July 8, 2021
Lead Healthcare Data Scientist   Denver, Colorado
July 6, 2021
UX Professional   Edison, New Jersey
June 28, 2021