Description
The CRM and Fan Engagement Analytics Analyst position oversees data collection and platform strategy for first-party website analytics platform, in addition to the analysis of such data.
He/she will be a self-starter who ideates and creates analysis case studies and projects for broad circulation throughout the organization. This person serves a critical role in digital marketing insights and strategy, as well as surfacing business insights for fan-facing commercial interests such as streaming, social engagement, ecommerce, ticketing, and VIP experiences.
The employee will work with various record labels and territories across the world to help measure, report, and advise on digital marketing campaigns and business objectives across many artists. Their goal will be to ensure that internal employees strive to make data-informed decisions and optimize campaign performance based on past learnings.
The Day to Day
- Lead first-party website data collection strategy across several thousand digital properties
- Oversee data integrations between analysis platforms and marketing activation tools
- Analyze digital marketing, advertising and D2C campaigns
- Direct consulting team in executing analytics platform and tag management solution strategy
- Manage internal team KPI tracking and foster feedback loop with team to garner improvements
- Generate means of data collection for digital assets and marketing technology stack platforms
- Set up reporting and dashboards for internal and external stakeholders
- Administrate analytics and data platforms
- Contribute to multi-channel data collection strategies
- Evaluate tracking code implementations on digital properties for quality assurance
- Develop useful data-related tools and resources for internal company use
- Collaborate with campaign management to set data-informed campaign goals
- Work closely with CRM Solutions team, User Experience teams, and Email Production teams to help optimize scaled platform performances
About you:
- Bachelor’s Degree preferred
- 3+ years professional experience in analyst, statistician or similar role
- Proven analysis experience and quantifiable results
- Extensive knowledge of statistical analysis concepts
- Strong background with Microsoft Excel and other MS Office tools
- Experience using Adobe Analytics, Google Analytics, Salesforce Marketing Cloud, or similar digital marketing analytics platforms
- Working understanding of DMP, advertising, and segmentation concepts
- Dashboard-building experience in business intelligence tools, such as Tableau, Power BI, Domo, etc.
It would be music to our ears if you also had:
- Proficiency with SQL or similar database querying languages
- Ability to code in Pandas, R, or related analytics libraries
- Experience with HTML, Javascript, jQuery, and JSON
- History with tag management solutions, such as Adobe Dynamic Tag Manager, Google Tag Manager, or Tealium
- Familiarity with email marketing solutions, such as Salesforce Marketing Cloud, MailChimp, etc.
- Data Management Platform experience